Personalised, self-updating advertisements

Let us help you target your advertisements
When advertising on MatchMkr, you have the opportunity to create personalised advertisements, which are generated on-the-fly for each member — this means that messages within your banner can appeal directly to a user. Once your special banner graphic has been coded by us, you can manage it through the campaign manager as with any other advertisement. Using the metric data we have stored for each member, we can create very specific graphics to meet your needs.

Self-updating advertisements
If you have any form of XML, such as an RSS feed, being generated by your website, we can tie into this and pull latest information through to display on your advertisement. This can be as simple as running a self-updating list of headlines, to a random selection from your latest headlines, complete with image, byline etc.

In the example above, we have taken the standard RSS feed for Urban Dictionary, and pulled
out the word of the day, to generate a banner graphic (JPEG) which self-updates each day.

OK, so what's the next step?
As these specialised advertising campaigns require coding to deliver, and the coding itself depends on your requirements, we quote for these on case-by-case scenario. If you're interested in developing a member-targeted or self-updating advertisement to use on MatchMkr, please get in touch.